And though Netflix has the smallest share of paying subscribers at 5 per cent, it has the highest share of revenues at 29 per cent of the ₹6,000 crore that subscription-driven video-on-demand, or SvoD, earned in 2021. On the other hand, advertising-driven video-on-demand services earned ₹8,100 crore. Of this, global platforms such as YouTube got three-fourth, while broadcaster-owned and other OTTs like MX Player or Disney Star got a fourth.
Bu hikaye Business Standard dergisinin December 08, 2021 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin December 08, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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