Unilever's e-commerce sales grew 44 per cent and helped increase its contribution to overall turnover to 13 per cent in 2021, driven by growth in the US, India and China.
"E-commerce grew 44 per cent on the back of an exceptionally strong year of growth in 2020 and this growth came from all of the main sub channels of ecommerce. It was driven by growth ahead of the market in the US, India and China. In just five years the channel has gone from 2 per cent of Unilever's turnover to 13 per cent in 2021," Alan Jope, chief executive officer of Unilever, told its investors after its earnings call.
Bu hikaye Business Standard dergisinin February 11, 2022 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin February 11, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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