Their forefathers, too, patronised art, music and fashion, but these young blue bloods are doing it differently
Yuvraj Chaitanya Raj Singh Bhati, crown prince of the erstwhile kingdom of Jaisalmer, grew up with a family wardrobe synonymous with opulence and grandeur. But the 25-year-old likes to talk slow fashion and sustainable clothing. “We live in a desert where we have to be careful with water and electricity. My family has consistently made me aware of this reality,” says Bhati. Often after a meal, he washes his hands on the same plate and the helper takes it out to dry in the sun by sprinkling a generous dose of sand. Bhati’s zero-waste, zero chem, eco-living attitude sits in perfectly with his gender-fluid, hemp-based fashion brand called Nomh or Natural Organic Material and Hemp. On its website, you can see him dressed in a custom-made hemp bandhgala for a debutante’s ball. On Instagram, @nomhindia showcases elegant tote bags and bell bottom jeans with shell buttons fashioned out of the miracle fibre. Nomh is a brand under Everest Eco Hemp, an agricultural startup founded by Bhati and a school friend. “In fact, we took out our first yarn from the fibre two months ago. Once we start to cultivate hemp, people will start using it.” he says. Bhati is convinced of its environmental and economic potential. He also wants to popularise hemp oil and cosmetics for food and skin. Based in Gurugram and with a farming unit in Uttarakhand, Everest Eco Hemp is one of the few companies in India with a licence to cultivate industrial hemp.
Bu hikaye THE WEEK dergisinin September 01, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye THE WEEK dergisinin September 01, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
There Is A Wind Blowing Against The BJP, And It Will Only Pick Up Speed
Interview - Akhilesh Yadav, Former Chief Minister, Uttar Pradesh
Between hospital and home
Transitional care centres can add a lot to India's health care system
EFFORT VS EFFECT
The government's attempts to ensure quality drugs is evident, but how well new policies can be monitored on the ground remains to be seen
A way to let go of fear
Accepting the use of adult diapers is a journey with various stages-denial, concealment, rejection and reluctance
Mandeeps & a miracle
Two strangers, one deadly disease and an act of kindness. How Mandeep Mann saved Mandeep Singh, an acute leukaemia patient, by donating his stem cells
The A, B, C of cosmetic surgery
Between eight to 10 lakh cosmetic surgeries happen in India every year. Who is an ideal candidate, and what are the risks and results you can expect?
Vaccines and meningitis
In sub-Saharan Africa, from Senegal in the west to Ethiopia in the east, and encompassing the northern part of Nigeria, there exists a region known as the African Meningitis Belt (AMB).
Celebrating diversity and inclusivity
As Indians battle it out in our nation's 18th general election, it is again time for voters to reflect on the \"Idea of India\"-or rather, on two duelling ideas of India that are now before us and between which the nation must choose at the ballot box.
Defendant: an Hermès handbag
When Hermès was hit with a class-action lawsuit last month for \"antitrust\" activities, it didn't see it coming. Most of the luxury world has all eyes on this suit, filed by two interested consumers who claim they were denied a purchase, and whether it would go to trial.
A legacy, bound
Amal Allana's biography of her father, Ebrahim Alkazi, is as much personal as it is historical