Gani Atmadiredja has steered W. Atelier onto a new course, adding designer chairs and kitchen systems to its sanitary ware. He shares his plans for his one stop furnishing realm with GEMMA KOH
GANI ATMADIREDJA was in a bathtub when Prestige last photographed him seven years ago at his newly named W. Atelier along Bukit Timah Road. Today, the firm’s managing director is snapped again by the same photographer, but this time, among Arne Jacobson’s Egg and Drop chairs from iconic Danish furniture brand, Republic of Fritz Hansen.
“You’ve got that boy band look,” says our photographer. “You look 25.”
“Alamak, that was not what I’m going for,” says Atmadiredja. I think he’s trying to roll his eyes. But they’re smiling all the time.
Behind the 38-year-old’s youthful looks and trendy hairstyle, now with distinguished hints of salt and pepper, is a business-savvy that’s taken W. Atelier into a new age.
We’re shooting Atmadiredja in an adjacent unit that’s been added to accommodate kitchen systems and European furniture. This synergy with sanitary ware from Japanese brand Toto, that they only carried previously, makes complete sense. “If you are building a house, one of the first things you’ll need is sanitary ware. Kitchens are second and after that, wardrobes, furniture and lighting,” he says.
Some of the kitchens are from the family’s factory in Indonesia, which has been making kitchens for over 15 years, initially as the original equipment manufacturer (OEM) for Toto in Japan. “Japanese kitchens are only used in Japan because of the small size. We told Toto we would stop doing kitchen OEM. We wanted to use the European matrix that was more suited for Singapore,” he adds.
Bu hikaye Prestige Singapore dergisinin October 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Prestige Singapore dergisinin October 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Detox With A Side Of Botox?
Wellness hotels and resorts have always been more about stress relief and sensory indulgence than scans and stem cells, but a growing number are transforming into medical wellness destinations, with science-backed therapies accompanying typical spa offerings.
ELECTRIC LUXE
Mercedes-Benz combines advanced technology, personalisation and sustainability with its all-electric fleet to transform urban mobility in Singapore.
NO HOLDS BAR
Innovation is rife in Singapore’s competitive cocktail scene.
SADDLE UP
Saut Hermès 2024 puts the French luxury company's fine craftsmanship and savoir faire in its toughest arena yet the competition ring.
RHYTHM OF TIME
Adorned withfairies and ballerinas, these Poetry of Time timepieces by Van Cleef Arpel: mi the passage of the hours, minutes __and seconds, creating a meditative experience. The delicate figures h It of h f skilled work by the h i oe are the result of hours of skilled work by the house’s artisans, including gem-setters, enamellers and engravers. Beyond beauty on ne surface, mechanical movements drive their exceptional horological features, such as jumping hours and retrograde time-indicating hands. i
TRACING TREASURES
The Chanel Patrimoine is a space dedicated to the maison’s most precious fine jewellery and timepieces. Just as priceless are the stories embedded in each creation.
MISSION TO ASTONISH
Tiffany Co CEO ANTHONY LEDRU takes the brand back to its roots by reaffirming its position as a high jewellery heavyweight.
EX MACHINA
Established jewellery maisons continue to introduce technical breakthroughs in their collections while finding middle ground with age-old practices.
AMONG THE STARS
THERE'S PLENTY TO IN COUTURE TO CELEBRATE THIS SEASON, WHETHER IT'S HONOURING THE SALON, PAYING TRIBUTE TO PLAY OR HAVING THE BUTTON TAKE THE LEAD.
RISE & SHINE
In an intense sharing session with the high-flying women from SCCCI's Career Women's Group, Prestige uncovers the hidden levers of success.