Automobili Pagani may just be turning 25 years old in 2023, but this relatively "young" brand in the rarefied realm of hypercars is an "old soul" with enough chutzpah to stand toe-to-toe with the familiar contenders.
For instance, the brand's first model, the Zonda, looks as fresh today as it did when it was first launched over two decades ago and we expect no less from the Huayra and its latest model, the Utopia.
Hugely inspired by the life's work of Leonardo da Vinci, visionary owner-artist dreamer Horacio Pagani's ascribes to the philosophy where art, science and emotion intersect, which serves to elevate his brand's sublime and soulful performance cars into the lofty sphere of performance art.
For instance, you won't look at any Pagani and think that it was the effort of a joint committee, or that its main selling point is to overwhelm you with the latest technology. In fact, Pagani makes it a point to retain mechanical feel, analogue instruments and to have as few digital screens as possible.
As electrified powertrains take root in the hypercar segment - bringing with them easy access to instant performance - it's become quite a busy arena as traditional petrol hypercars and the new breed of hyper-EVs jostle for supremacy.
Tempting as it is to rely on hard technical specifications to grade a hypercar's "hyperness", we like to think that enthusiasts have evolved and are rightly attributing more weight to the emotional over the empirical.
Record-runs and the checklist of "must-beats" feed the hypebeast and are good for bragging rights in-the-moment, but such tit-for-tat snipes are the stuff of brands that have something to prove... and possibly not a lot else?
Bu hikaye Prestige Singapore dergisinin January 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Prestige Singapore dergisinin January 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Raise a Glass to China
At the inaugural Wynn Signature Chinese Wine Awards, three experts tell Prestige why you should consider picking up a bottle for your next dinner party or date night.
TOAST TO LOCAL SPIRITS
A growing class of \"Made in Singapore\" liquors give drinkers a taste of home.
HERITAGE, REFINED
Kyoto's artisanal roots and the push to evolve traditional Japanese aesthetics find voice in the city's luxury hotels.
CHASING THE SUN
Inspired by its gutsy female founder, Veuve Clicquot partners luxury travel purveyor Belmond to offer champagne-filled rumbles in destinations around the globe.
FAIRWAYS TO HEAVEN
Home to the Masters, the first men's Major tournament on the annual golfing calendar, the Augusta National course is as beautiful as it's fiendishly difficult. And this year, thanks to the competition's 25-year partnership with Rolex, Prestige was there to follow the action.
HIS TIME TO SHINE
2024 is the year men’s jewellery is shown off for what it ought to be bold, brilliant and tastefully transgressive.
WATCHES AND WONDERS 2024: A SHOW OF RANGE
In the second instalment of our report on Watches and Wonders the horological trade fair took place in Geneva in April we highlight standout new releases from 10 brands, ranging from stealthy tool watches to statement pieces you couldn't miss, even if you tried.
Guarding a Grand Heritage
In an exclusive interview with Prestige, fourthgeneration Patek Philippe chief THIERRY STERN discusses meaningful innovations, business continuity and what surfing's got to do with it.
TROPICAL BLOOMS
The Reverso is unique with its signature swivelling rectangular case. Flip the caseback of the monoface model of the Reverso One, and you'll find a canvas for artistic expression.
EMPIRE STATE OF MIND
Harry Winston's New York Collection is a love letter to the city that never sleeps. The jeweller's latest high-jewellery collection explores NYC's landmarks and symbols through several chapters.