Ryan serhant wanted to elevate. On an unseasonably beautiful winter morning, the real-estate broker was gliding around the rooftop terrace of a penthouse in Soho, trailed by a woman camera crew and sizing up the angles. He hoisted himself above the terrace wall, placing one Prada boot on a planter, the other on a piece of wicker furniture. “This way,” he said, “I’m in the sun.” Serhant wore a light-blue pin-striped suit, a baby-blue Hermès tie, and a brilliantly white smile, which I could see because he had stripped off his navy-blue mask, which was branded with an S. From the knees down, he was contorting to hold himself steady. But his upper half was bathed in light, with the Empire State Building framed over his shoulder.
Serhant, who is 36, makes his living selling luxury apartments, and he does it through the force of his personality, which flows like a torrent through many channels. A longtime star of the Bravo series Million Dollar Listing New York, Serhant has 1.5 million followers on Instagram and a million subscribers on YouTube. He is into video production and motivational speaking. The self-promoting performance is all meant to support his new brokerage, Serhant. (that’s not the end of this sentence—the period is an emphatic part of the brand). He calls it “the future of where real estate, tech, and media collide.” Launching a firm to cater to a tiny, ultrawealthy stratum may sound counterintuitive at a time when spindly new condo towers stand empty and swaying and the city’s status as the global center of culture and wealth is uncertain. But Serhant knows how to create his own reality.
Bu hikaye New York magazine dergisinin February 15–28, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye New York magazine dergisinin February 15–28, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
104 MINUTES WITH... Lord Maurice Saatchi
The British advertising executive is thoroughly enjoying the rollout for his new book, Orgasm.
HOW TO CRIMINALIZE a PROTEST
In Atlanta, the George Floyd demonstrations of four years ago are being used as evidence of illegal gang activity-and the activists of today could be next.
More Than Mad
Grief drives a fantastic installment in George Miller's series.
War of Attrition
In the Kendrick-vs.-Drake battle, no one wins.
We've Hit Peak Theater
Nobody knows how to succeed on Broadway anymore.
Small Plates, Big Checks
Why restaurant prices feel so high—and why they’re going to stay that way.
Nobody Wants to Mow the Lawn at the Beach
Breck and Georgia Eisner's Amagansett retreat gives the children a cottage of their own.
CHESS BRAT
It was the biggest cheating scandal in chess history. Now, cleared of the most serious accusations, Hans Niemann is gunning for a world title-and doubling down on his opponent-trashing, hotel-wrecking, money-flaunting ways.
MIRIAM ADELSON'S UNFINISHED BUSINESS
One of Israel's most ardent supporters, she could transform the presidential election if she gives to Trump like she did in 2020.
ON THE CAMPAIGN TRIAL
Trump is running for president while bumping into the past at a Manhattan criminal courthouse.