You know the story: The world had big plans for 2020. Then, the global pandemic happened. Now that the new year has arrived, and with Covid-19 still not making an exit, will a new slew of beauty trends be the way forward?
Michael Nolte, creative director of Beautystreams, a forecasting and reference platform for the global beauty industry, says the coronavirus crisis will continue to have a large impact on the beauty industry. He says: “In 2020, the industry showed that it is indispensable and essential for many reasons, from transforming their businesses to produce essential supplies such as sanitisers... to showcasing how beauty products can lead to physical and psychological well-being.”
The industry will still grow in 2021. Nolte says that in Western Europe, the skincare and personal care categories will recover quickest, with a growth forecast of 3.3 per cent, followed by premium fragrances, hair care, and colour cosmetics.
What’s exciting: niche trends such as sustainability, holisticity and localism, which existed in 2019, have now been accelerated by the global pandemic, and will become mainstream in 2021. The new year promises to be exciting – and is looking pretty Star-Treklike futuristic.
#1 THE RISE AND RISE OF TECH AND BIG DATA
The focus will be on hyper-personalised skincare and smart devices that can “diagnose” skin using Big Data, IoT and artificial intelligence (AI). “Big Data and AI will offer levels of customisation that will revolutionise dermatology, personal care and skincare,” says Nolte.
Bu hikaye Her World Singapore dergisinin January 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Her World Singapore dergisinin January 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
BACK TO BOLD
Say goodbye to low-key and hello to decadence with over-the-top makeup trends. Here's why maximalist beauty is taking over.
THE CORTISOL CONNECTION
Is it possible to undo the ravages of stress while living in a fast-paced world? We dive into how our levels of cortisol - our body's primary stress hormone - can be regulated, and ways to manage its effects.
Air-dry or blow-dry - which is worse for your mane?
Haircare experts share their advice.
Book Club
More than just a vision-enhancing tool, prescription glasses are shaping up to be quite the fashion statement.
How can I use Artificial Intelligence (Al) more effectively at work?
Govtech engagement manager Nicole Lim answers.
BEHIND CLOSED DOORS
Swing by these intimate, hidden bars featuring unique concepts and inventive cocktails.
THE ORANGE PEEL THEORY
Would you break up with your partner over peeled fruit? This latest social media trend might just be the unlikely dealbreaker.
The rise of tradwives
Is this just another fancy name for a stay-at-home mum?
HOW MUCH IS FAMILY PLANNING ACTUALLY COSTING YOU?
It's always prudent to be financially sound and savvy - especially if you're planning to start a family. Find out how you and your partner can map out a financial plan that is realistic, based on advice from parents and experts.
IN THE THICK OF ACTION
Doctor by day, champion for change by night: Dr June Goh-Rin is a whirlwind of energy. This multi-hyphenate doctor, advocate and former president of the Singapore Council of Women's Organisations (SCWO) tackles every challenge whether at work or advocating for women's issues - head-on.
