How I Got Here Spell & The Gypsy Collective

Elizabeth Abegg tells Cosmo how she and her sister took their business from a market stall to a global brand

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How did Spell start?

‘Isabella had moved from Melbourne to Byron Bay and was designing jewellery and selling it at the markets. I had been a film editor for over 12 years and ended up going through a huge break-up in Sydney and my life got turned upside down. I then did a self-development course. The morning after I finished the course, I called Spelly [Isabella’s nickname] and said, “Do you need a business partner?” She said, “I totally do!” So I moved to Byron.’

How did you and Isabella take Spell from a market brand to a powerhouse business?