Short stories
Wallpaper|July 2021
French swimwear brand Vilebrequin celebrates 50 years of bold strokes
DAL CHODHA
Short stories

A typical summer’s day in Saint-Tropez circa 1971 was a party fuelled by possibility. Brigitte Bardot sunbathed on the beach, Alain Delon and Romy Schneider jangled ice cubes. Serge Gainsbourg and Jane Birkin dragged on Gitanes. It was in this Eden of glamour and good times that Fred and Yvette Prysquel founded the luxury swimwear brand Vilebrequin, opening a store on rue Sibille.

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