Instagram is one of the most popular social media platforms to run your influencer marketing campaigns. Recent research from Activate found that 88.9% of global influencers were using Instagram influencer marketing more than they did a year ago.
Adding influencer marketing to your overall Instagram strategy can be your golden ticket to gaining access to a huge pool of potential customers while boosting your brand recognition and potentially increase your sales. According to a study by Bloglovin, 2,500 global micro-influencers found Instagram to be the most effective platform to engage and influence target audiences. Moreover, 65% of the best-performing brand posts on Instagram feature products. This clearly shows that people prefer to get more authentic endorsements from influencers, trusted bloggers or celebrities, and they don’t feel uncomfortable when influencers are promoting products.
The reason why you should include influencer marketing into your Instagram campaign is that it is more effective and genuine than traditional advertising while presenting your brand to a new audience through a source they deem trustworthy. Let’s take a look at these 15 effective tips to help your brand get more customers and sales.
1 Work with micro-influencers
Micro-influencers are influencers with 1,000 - 100,000 dedicated followers. They are ordinary people who have made a name for themselves in their industry. Despite a small number of followers, the average engagement rate is high. They earn 6.7x more engagement than macro-influencers, as they personally create advertising posts, and people consider micro-influencers as a trusted source for recommendations.
Micro-influencers usually have faithful followers because they personally interact with all of them. People are more likely to buy a product recommended by a micro influencer since they know them on a personal level. That’s why it is essential to work with the right micro-influencers in your niche.
2 Promote contests and giveaways
Bu hikaye H4ufme Singapore dergisinin April - May 2019 sayısından alınmıştır.
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Bu hikaye H4ufme Singapore dergisinin April - May 2019 sayısından alınmıştır.
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Pioneer Generation Hairdresser Award
Pioneer Generation Hairdresser Award
Summer Hair Care
Just as the sun damages your skin, it can damage your hair too. Saltwater and chlorine also take a toll on our tresses. A few weeks into summer, hair that was once shiny and easily managed looks and feels fried. Hair damage is most obvious when we see colourtreated hair becoming faded, bleached, and brassy. Even hair that isn't coloured will suffer from suninduced stress. Those UV rays dry out hair and rough up the normally smooth cuticle of the hair shaft.
Why Is Your Hair Dry?
Do you dream of having the luxurious, silky hair of a shampoo model instead of dry hair? Understanding the root cause of dry hair and taking action may be all you need to get the locks you long for.
Thinning Hair Tips
Many factors can trigger thinning hair. Possible triggers include medical conditions, stress, lifestyle factors — such as the food you eat — even genes can play a role. Hair will usually grow back once the cause is addressed. Here are some tips that can help care for thinning hair.
Cosmoprof Asia 2019
Cosmoprof Asia, the award-winning expo and Asia’s leading platform for the cosmetics industry, is back with its 24th edition. Many events are lined up from 12th to 15th November 2019 — rich in new launches, exciting competitions, insider insights, compelling seminars and industry excitement — putting exhibitors and visitors in the perfect place to experience, learn and strategise, taking their businesses to the next level.
Salon Of The Month
Cuttour Hair Studio @ Jewel Changi Airport
International Salon Of The Month: Vaeneti
Charlotte Charpentier founded Vaeneti on 31st July 2017.
Current Hair Trends
Being so closely related to fashion, naturally hairdressers also need to stay on their toes when it comes to trends.But where can you find good inspiration for your next work? Which fashion designer’s works can you turn to for a dose of uniqueness?H4ufme interviewed 4 stylists, who have worked on runways. Here is their take on what the new trend for hair will be and where you can find new inspiration for your creativity.
The Singaporean Hair Dressing Industry
I’ve always liked to link the food and beverages industry to the hair industry as they both have very humble beginnings, both driven by passionate people and both employ people from all skill levels. However, the general population has a vastly different perception, with the main distinction that they eat 2-3 times a day while only visiting a salon once a month, or even once a year, they have very little interest in the hair industry.
12 Benefits Of Social Media For Your Business
Everything is moving onto the digital platform. Be it conglomerates or small businesses, you know you have to make that move at some point. When you do, one of the first few things you’d do is start various social media accounts. But what exactly can you get out of social media? Here are some ways how social media is beneficial to your business.
