Bryan Habana has swapped tries for ties with the launch of new digital sports marketin
It would seem that entrepreneurship is a fairly natural next step for professional sports stars once their time on the field (or track, or court, or…) is up. Magic Johnson, Michael Jordan, David Beckham, George Gregan, Bob Skinstad – they all started their own businesses either after retirement or in the years leading up to it as a way to sustain economic prosperity, but this time on their own terms. In late 2018, local rugby legend Bryan Habana joined this group when he partnered with Mike Sharman, king of all things viral and owner of Retroviral Digital Communications, and Ben Karpinski, sports content sage, to launch Retroactive, a digital sports marketing and sponsorship agency that aims to turn the industry on its head.
Corporate life makes sense for the former Springbok. As Mark Alexander, president of the South African Rugby Union, once said, Habana showed great ‘discipline, leadership and professionalism’ on the field – all qualities that translate well to the business world. But co-owning a company in the communications space is an interesting change of pace for the athlete. We caught up with him to learn more about how he made the shift and what we can expect from his new venture.
GQ: How did you find sport prepared you for entrepreneurship, if at all?
Bu hikaye GQ South Africa dergisinin May 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye GQ South Africa dergisinin May 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Creativity Protection - Let's unpack copyright, fair use, and remix trends
We've compiled a breakdown on intellectual property considerations within our local content creation landscape
With great power...
The new BMW i5 M60 xDrive is an electric (and electrifying) appetiser as we wait for the full-fat M5. Walter Hayward answers some burning questions.
CREATIVE CHRONICLES DIVERSE PATHS, SINGULAR VISIONS
We take a look at the unique narratives behind a group of creative souls. From the bold strokes of a painter's brush to the intricacies of mixing drinks, each reveals the boundless spectrum of human imagination
African luxe aesthetic
Tshepo Rakale, a self-taught designer from Soweto, embodies the creative vision of Gvllvnt. His meticulous attention to detail and pursuit of luxury set him apart as one of South Africa's most captivating menswear designers.
Fresh Sound
We chat to seven artists actively shaping the music landscape, exploring their distinct creative approaches and insights on crafting timeless music
Live long and prosper
The longest living people in the world all abide by the 'Power 9' rule
THE art OF PERFUMERY
The art of perfumery is not merely about pleasant aromas; it is an intricate art form that combines science, creativity, and storytelling
The fine line between cultural appreciation and appropriation
Can the fashion industry tell the difference?
Into The Woodź
Dive into the world of The Woodź aka Lesedi, as he unveils his musical odyssey in this captivating fashion editorial, in partnership with Isuzu and local design house, Franc Ellis
THE MUSICAL ODYSSEY OF ASA
PARIS-BORN NIGERIAN ARTIST ASA CREATES A MUSICAL LEGACY THAT TRANSCENDS CULTURAL CONFINES
