In the universe of Rolex, the word “perpetual” is more than just a word on a dial. It was first used to describe Rolex’s patented self-winding movement, introduced by the brand in 1931 and patented, the Perpetual rotor consists of a half-moon-shaped oscillating weight that rotates, driven by the Earth’s gravity, whenever the wearer moves their wrist.
For Rolex, the word “perpetual” has become a part of the brand’s philosophy in its unceasing quest for excellence, to explore and to share human knowledge for a better world. In living up to the legacy of its founder Hans Wildorf, whose enduring philanthropy goes beyond watchmaking, the brand today is built upon a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and in taking the long-term view. And just like how Rolex’s watches are built to last, so too is the company’s commitment to the future seen — in its contributions to the generations now and to the generations to come.
These contributions come in many forms. While the company has long supported efforts to protect the environment, this engagement was given a huge boost when the Perpetual Planet Initiative was launched in 2019. Numerous partnerships have since been established, such as with Cristina Mittermeier and Paul Nicklen who do powerful work as conservation photographers, as well as with Coral Gardeners, a group who are painstakingly restoring coral reefs through coral nurseries and the process of transplanting. And the latest collaboration is with Rolex Testimonee Dawa Yangzum Sherpa, a 32-year-old Nepali mountaineer teaching women to climb.
Bu hikaye ELLE Singapore dergisinin September 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye ELLE Singapore dergisinin September 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
The LOST art OF relaxation
Burnt out? Struggling to focus? Living on hyper-alert? You're not alone-in a post-pandemic world, our nervous systems are shot, and a booming industry is looking to cash in. JOANNA ELLNER explores the wellness buzzword of the moment and calls for a radical rethink of relaxation.
THE magic OF Marseille
France's grittier second city is leaning into its edgier side-and we're all heading south for it.
WHAT'S beef?
Impeccable service meets stunning decor and mouthwatering meat dishes at COTE Korean Steakhouse.
the art of Living
Fashion houses at this year’s Milan Design Week showcased the best and latest in home and product design, with every piece telling a story of innovation and style. Here are some of the highlights you'll want to get your hands on.
swipe for Love RIGHT
Is finding LOVE IN THE DIGITAL AGE easy? Four women of different ages speak up about the highs and lows of dating apps.
Cultural revolution
YUEQI QI's works take on myriad forms. But above all, they love letter to her Chinese heritage.
A Family affair
CHARMAINE HO travels to La Serenissima to discover the magical artistry and history of Buccellati.
Was Working 1195 1145 Tor At Billionaire Worth It?
What started as a dream job began to look increasingly like a nightmare.
rise SHINE
In the middle of an on-going world tour, South Korean girl group ITZY give us a glimpse into their journey and evolution as one of today's hottest K-pop acts.
MARKED for distinction
Do Louis Vuitton watches command attention from across the room? Yes, they do. But as CHARMAINE HO finds out from master watchmaker Michel Navas, there's so much more that goes into their making.