Bonjour India Say The French Retailers

With most of the leading global brands making their presence felt in India, the French certainly don’t want to be left behind. As they speed up their operations to establish their brands here, we catch up with a few of them to understand their strategy and their inclination to take the franchise route.

- Zarafshan Shiraz

Identifying India as their top priority market, French brands are customizing their products and services to suit the taste of India’s geographical and cultural diversity. So what are the factors that are enabling them to work their way into the complicated yet profitable Indian markets? Here are some relevations:

THE OPPORTUNITY

Growing steadily from USD 672 billion in 2017 and expected to cross USD 1 trillion by 2020, the retail market in India dislodged longtime leader China last year to gain top rank in the A T Kearney’s 2017 Global Retail Development Index. “All eyes are on the retail market now. There is huge potential. We can already feel it,” says Alexandre Teixeira, Export Area Manager, Groupe Beaumanoir (Morgan de toi , Bonobo, Cache Cache, Bréal, Scottage) in an interaction during the Business France Event organised in New Delhi in May. Speaking on behalf of his brands that are targetting to enter the Indian market, he confides, “We believe this potential is going to grow over the coming three years and this is the right moment to check out partnership opportunities, chart out a long-term plan and push hard for future developments.”