BFSI bands have had a visible presence on the Indian OOH landscape, not just on the traditional formats but also on more innovative media like Metro wrap, train wrap and so on. Veetika Deoras, Vice President, Brand Marketing and Corporate Communications, TATA Capital talks shares her thoughts on how OOH as a key advertising vehicle.
Where do you see OOH in your brand’s scheme of things?
There are two ways to view OOH. One, as part of a bigger, 360 degree media plan, which can also be used as a reminder medium. And the other, as a medium to establish constant presence in critical areas. From the second perspective, we need to have constant visibility in high footfall areas but at the same time we would have to change the creatives every few weeks. We believe that repetitiveness will make a creative a blind spot, so we would have to refresh the creatives in regular intervals.
Bu hikaye OUTDOOR ASIA dergisinin December 2016 sayısından alınmıştır.
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Bu hikaye OUTDOOR ASIA dergisinin December 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
‘Infra Development, DOOH Will Drive Biz Growth'
Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets
‘If Our Concessionaires Win, Then We Win'
As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:
Widescale Awareness Is Central To Green Printing Adoption
Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets
Simply Creative
Diwali Creative Places
