Mark Britt has dedicated the past five years to grow his on-demand video streaming platform — Iflix — in places that love watching local stories. Britt, along with co-founder Patrick Grove, believes in winning at markets in Southeast Asia’s addressable 600 million smartphone population. As an entrepreneur of a company after figuring out ‘Who you are for your customers’ to the point where customers have clearly conveyed ‘What audiences want Iflix to be’ — Britt along with his team is aggressively focused to secure this plan.
The over-the-top video streaming platform is currently being watched by more than 17 million subscribers in the region’s 12 countries. It has raised a combined funding of close to $300 million and now prepares for an IPO in the Australian Securities Exchange, aimed at taking the company’s valuation to more than US$1 billion. “As we continue to invest, we will bring more stories that capture local context and unique stories that were never brought to OTT before,” says the Iflix Co-founder and CEO while expressing scepticism on producing ‘originals’.
Boost to local content
Bu hikaye Entrepreneur magazine dergisinin Autumn 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur magazine dergisinin Autumn 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Looming Crisis: What Indian Aviation Industry Needs To Do Differently
Currently, Canceled Flights, Dissatisfied Frequent Flyers And Reprimands From The Regulators Have Become The Norm For Indian Airlines Such As Vistara, Air India, Indigo. To Navigate These Challenges, What Does The Sector Need To Do Better?
Why Small Businesses Can't Afford To Grow
Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.
Will India achieve 40GW Rooftop Solar Capacity by 2026?
ACCELERATING THE ADOPTION OF ROOFTOP SOLAR INSTALLATIONS IS CRUCIAL FOR ACHIEVING INDIA’S RENEWABLE ENERGY TARGETS BUT DESPITE VARIOUS SUBSIDIES AND MEASURES BY GOVERNMENT, THE COUNTRY MISSED ITS 2022 TARGET.
FUELLING INDIA'S SILICON VALLEY ASPIRATIONS
It took 40-plus years for the US and over 25 years for Taiwan to establish their Silicon Valley.
'UP' FOR A DRINK THIS SUMMER?
LAST YEAR THE DEMAND WAS DISRUPTED DUE TO PREPONED MONSOONS. THIS YEAR'S FORECAST IS FOR A BLAZING SUMMER. FMCG COMPANIES SUCH AS DABUR, PARLE AGRO, CAVIN KARE, GODREJ JERSEY & HAMDARD LABORATORIES GEAR UP TO MEET DEMANDS AND HOPE TO MAINTAIN THEIR PRICING AMIDST A WAITAND WATCH APPROACH
THIRSTY CITIES | HOW COLLABORATIVE EFFORTS CONTRIBUTE TO WATER CONSERVATION
WATER STORAGE IN THE MAJOR RESERVOIRS AND RIVER BASINS IN THE COUNTRY HAS DROPPED LESS THAN THE AVERAGE STORAGE RECORDED IN A DECADE FOR THE CORRESPONDING PERIOD.
ACHARYA PRASHANT THE PRACTICAL TEACHER
Prashant Tripathi, now known as Acharya Prashant, has shot up as a unique wisdom teacher.
SYNTHETIC SPARKLES
How startups are banking on the customer base shifting to more affordable and sustainable diamond options
Corporate Journeys Reimagined 2024 and Beyond
A SIGNIFICANT NUMBER OF EUROPEAN AND US COMPANIES PLAN TO DECREASE TRAVEL PER EMPLOYEE BY OVER 20% TO ACHIEVE THEIR 2030 SUSTAINABILITY GOALS.
India Inc. Charges Towards Sustainable Change With EV Push
INDIA'S EV SECTOR IS POISED TO SKYROCKET TO AN ESTIMATE OF $113.99 BILLION BY 2029.
