From where do you draw inspiration for your bridal wear?
There is never really a definitive process because fashion in my view is the synthesis of culture & values, and it somewhere is also a reflection of the period it’s being designed in. I love it when our designs reflect how the choices and society are evolving at that given point.
Generally, designers start with an inspiration/theme and then work on the story of their collection. We as a brand do not follow a theme per day. To build our story we look around into our strong design concepts which we believe in – for instance embroidery techniques, colour palettes, lightness of clothes and also what works for our clientele. Then we start working on our collection months in advance by putting together that colour palette and try to infuse diverse embroidery techniques with design innovation/ technology to take it to the next level. And somewhere through this, all a collection is born that comes straight from our hearts and intent of offering couture that listens to its customers.
How do you define a modern Indian bride?
To me the modern Indian bride is somebody who has a point of view, who wants to look like herself because she is educated and emancipated enough to own herself rather than being some stereotype precast version of a bride, exhibiting great demeanor, I suppose a modern bride is someone who can carry herself as she does normally and not put on an act to look like she is from some other time no matter how traditionally she is dressed. So naturally it follows the embellishment and particularly make-up which goes too far and the jewellery is kept toned and elegant and in keeping with personality.
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Bu hikaye Entrepreneur magazine dergisinin July 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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