Netting it Right!
ET Polymers|December 2020 - January 2021
Application focussed solution provider strategy is certainly helping the organization to serve the customers better and thereby have better margins, says Shujaul Rehman, CEO, Garware Technical Fibres Ltd (GTFL)
Niranjan Mudholkar
Netting it Right!

It has been a while since GarwareWall Ropes Ltd. was rebranded to Garware Technical Fibres Ltd. (GTFL). How has this rebranding helped the organisation so far?

All the stakeholders have acknowledged and appreciated our rebranding as we reached out to all of them in an appropriate manner and explained the rationale of our wide product portfolios addressing different applications and thereby the rebranding reflects our true being. This has helped us in our positioning as an innovative and application-focused company. Further, the core values of GWRL are being taken forward and further strengthened. Overall it has been smooth sailing. The new branding also resonates well with the cutting edge solutions that we are currently providing to the modern age challenges across multiple applications in technical textiles.

The plastics & polymers industry has been going through a very dynamic phase due to various reasons including the impact on the environment. How has been GTFL been responding to this change as a responsible player?

We are developing products which are more eco-friendly in nature and thereby in our own way working towards a better environment. Some of our most successful recent launches like V2 have helped end-users do away with copper compound coatings and SNG in the domestic market have led to lesser fuel consumption thus helping towards more sustainability. The bulk of GTFL products are polypropylene and high-density polyethene-based which are 100 per cent recyclable. The microplastics release from both of these materials is very minimal.

How has been the Covid-19 pandemic impacting GTFL both in terms of business as well as operations? How are you dealing with the same?

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