8 INFLUENCER MARKETING TIPS FOR SMALL BUSINESSES

Most of us hold the perception that influencer marketing is something that is mainly for larger businesses.

UNDERSTANDING THE GENDER GAP IN INDIAN ENTREPRENEURSHIP

Introduction If our country has to achieve equitable, inclusive and sustainable development then our women have to be empowered economically, socially and politically.

6 STEP AUTOMAT ION PROCESS FOR SMALL BUSINESSES

Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use.

5 MOTIVATING FACTORS OF INCREASING WOMEN ENTREPRENEURS IN INDIA

In this age in India, we can proclaim proudly that women entrepreneurs in our country is not an uncertain phenomenon. WhileIndraNooyi, Kiran Mazumdar Shaw, and the likes paved path for women to step forward and conformed their spots in the boardrooms, a couple of decades ago, women in our country have adopted entrepreneurship in small and medium scale from ancient times though most of it began with a compulsion to manage their families and homes.

WHY WE CELEBRATE INTERNATIONAL WOMEN'S DAY? THEIR EMPOWERMENT AND LEADERSHIP!

Women's Day is a worldwide celebration of women around the world. This is a global occasion decided by the UN and is celebrated every year on 8th March. Although it’s celebrated more wholeheartedly in different countries due to many technological, cultural, as well as sexist reasons, it is quite a crucial part of the feminist as well as women’s rights movement and it has a long history behind it.

IMPACTS AND 8 MARKETING STRATEGIES FOR SMALL BUSINESS THAT SUFFERED FROM COVID-19

The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns.

5-STEP GUIDE TO CREATE AN UNBIASED WORKPLACE FOR WOMEN

Combining the PoSH Act with a company’s framework and rules for abidance is only half of the work done to produce a more protected workplace for females.

5 BUDGET-FRIENDLY MARKETING STRATEGY FOR SMALL BUSINESS IN 2021

The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBshave been functioning with tightened budgets and reduced staff.

5 TIPS FOR WOMEN TO NEGOTIATE BETTER

When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation.

16 BUSINESSES GOOD FOR FRANCHISE IN 2021

Franchising business which was a boom in the last decade is now moving into a different dimension, a change in the market trend with the new normal and lot of changes that have happened with work from home options, people losing jobs left right and centre.

16 Best Franchise Business Opportunities For 2021

Franchising business which was a boom in the last decade is now moving into a different dimension, A change in the market trend with the new normal and lot of changes that have happened with work from home options, people losing jobs left right and centre.

12 Attributes Of A Successful Entrepreneur

Success, in the entrepreneurial world, isn’t defined by the kind of grades you secure in school or the number of degrees you have under your belt.

PROFESSIONALISING THE FAMILY BUSINESS

Professionalizing the family business is critical for growth, continuity and perpetuity through multiple generations.

THE DOs AND DON'Ts OF CYBER SECURITY STEPS TO PROTECT YOUR BUSINESS

Business safety is no more something good to have; it is a necessity. In today's world businesses need to acquire an increased level of awareness of safety for the sake of protecting themselves from cyber-attacks.

WHY MILLENNIALS SWITCHING TO ENTREPRENEURSHIP FROM TRADITIONAL WORKING

Today entrepreneurship is more lucrative and challenging both.

WHY ENTREPRENEURSHIP IS IMPORTANT TODAY

The term “Entrepreneur” seems to be in all genres of industries and has vividly different backgrounds. Some work tirelessly on a product that they believe in while others build personal brands.

HOW PANDEMIC HAS IMPACTED INDIAN WOMEN ENTREPRENEURS?

Women entrepreneurs have been a major segment of the economy.

8 LEADERSHIP SKILLS FOR WOMEN TECH ENTREPRENEURS

There is a lot of conundrum on how women entrepreneurs are being generalized and the way this world is unfair to them, etc. In some ways, they may be right, however, the time for women to prove their excellence is now.

8 DIFFERENTIATORS EVERY SUCCESSFUL ENTREPRENEUR CULTIVATES

Entrepreneurs are quite an exclusive league of people. Some would sit and daydream about the joy of being boss of their own and create their business while those who are deep inside the business and have already considered all the rewards it has to offer, also think that it is quite a difficult path to walk on.

8 CHALLENGES EVERY ENTREPRENEUR SHOULD OVERCOME

You need to be ready if you are planning to quit your regular job to start your venture because it is not a piece of cake.

How To Make Early Customers To Fund Your Startup?

When beginning a new business, every business face two main problems – selecting the right product people would pay for and how to fund their business.

5 Lessons To Learn From Failure As An Entrepreneur

There are multiple variables in business that we need to learn to roll with punches and we find those variables double in size and frequency as entrepreneurs.

CYBER SECURITY

GREAT PROTECTION TIPS AGAINST CYBER ATTACKS WHEN WORKING FROM HOME DURING COVID-19

SURVIVAL STORY OF A STARTUP – AMISH SHAH SHARES THE CHALLENGES OF HIS ENTREPRENEURIAL JOURNEY IN A CANDID INTERVIEW!

Interview – PROSMIT

MANAGING FAMILY BUSINESS CONFLICTS

THE MAJORITY OF INDIAN FAMILY OWNED BUSINESSES ARE LIKELY TO FAIL BECAUSE OF INTERNAL CHALLENGES – WITH THE KEY ISSUE BEING INEVITABLE – AND DESTRUCTIVE – FAMILY CONFLICTS. SO IF A FAMILY WANTS TO PASS A SUCCESSFUL BUSINESS ONTO THE NEXT GENERATION, IT NEEDs TO DEVELOP ITS OWN TOOLS AND SYSTEMS FOR MANAGING CONFLICTS

CREATIVITY, INNOVATION AND ENTREPRENEURSHIP PRIME FOCUS FOR HOLISTIC EDUCATION: NEW NATIONAL EDUCATION POLICY 2020

The Union Cabinet approved The National Education Policy 2020-NEP on July 29, 2020[1]. The NEP proposes a paradigm shift on how education is disbursed by various institutions across the country. As the present education system limits itself in various aspects and unable to encourage innovative and out-of-the-box thinking among young minds. A much-needed move for the transformation of education ecosystem The NEP seeks to establish an educational landscape that caters to the overall-development of students in order to create industry ready work force to meet global industry requirements and also emphasis on entrepreneurship and startups ecosystem. This work presents NEP 2020 from creativity, innovation and entrepreneurship perspective.

COVID PUSH: INDIAN SMALL-TOWN RETAILERS GOING DIGITAL WITH BUSINESS ACTIVITY BACK TO NORMAL LEVELS - REVEALS OKCREDIT DATA

According to data gathered by OkCredit basis the behavior of the users, the micro retail players are increasingly taking up digital bookkeeping solutions, as it makes their book-keeping task simpler, digitized and secure and there is stronger demand coming from small towns and hinterlands.

WHAT A WOMEN ENTREPRENEURIAL APPROACH CONTRIBUTES TO THE BUSINESS ECOSYSTEM

It is more difficult for Indian females with entrepreneurial ambitions to succeed.

11 Low Budget Marketing Ideas For Small Business

It does not mean you cannot be effective in advertising if you don’t have too much money to invest in promoting your business. If you want to achieve great heights in marketing, you need to develop an effective advertising plan and develop an effective marketing strategy for your business. As marketing allows you to promote your services and products, it is the cornerstone of any business that makes you a unique seller.

6 Digital Marketing Trends For 2020-21

As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends. Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are expected to blossom in the year 2021.