Too Much Information?
India Today|January 15, 2018

Tired of your Facebook friend’s step-heart rate-mileage updates?

Jason Overdorf
Too Much Information?

Get ready for a new level of “too much information” in 2018, as Indian diagnostics companies hit the gym. Following in the footsteps of American startups like Theranos, Quest Diagnostics’ Blueprint for Athletes and InsideTracker, a host of firms are looking to cash in on India’s growing interest in fitness and shortage of healthcare professionals. The pitch: Sequence your DNA to develop a diet and fitness programme tailored to your genetic makeup.

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