The Real Deal

There's more to @ songofityle than just another beautiful Instagram feed. Emmilyn Yeoh speaks to Aimee Song about her new book, walking the runway, and her meteoric rise to the top of the social media game.

- Emmilyn Yeoh

Some have called Instagram influencers aspirational, and sometimes unrealistic. What do you make of this?

It can definitely be that if you make it that way. I try to be as real as possible and show not only the aspirational parts of my life, like Paris Fashion Week, but I'm open and honest about my struggles and problems as well. I am a real person off camera, but I try to be real on camera as well.

What is the role of social media?

A tool to express yourself, a platform to launch your career ... it's all of those things. Social media plays a different role for everyone. It's a platform I use to express myself; but it's also a business. I'm fortunate enough to work with amazing brands on different social media campaigns, which has become my full-time job, but my favourite part is that I get to connect with my followers.

Is there an expected responsibility as a blogger to speak up about certain issues in order to make a difference?