Bleeding Heart, Murugan's Pads
Outlook|January 22, 2018

A school dropout won in his quirky but noble mission that has now inspired Bollywood to make a movie

G.C. Shekhar
Bleeding Heart, Murugan's Pads

The machine came first, the dau­ghter only later, quips Aruna­chalam Muruganantham, ton­gue in cheek. “All because of my obsession with the sanitary pad.” The 55-year-old is referr­ing to how his daughter was born only ten years after his marriage. For, his wife had walked out on him, protesting against his obsession with his sanitary pad project. Shanthi did ret­urn to live with him, but only after he succeeded and won social recognition.

Not just recognition. Today, even Bolly­wood fame. Actor Askhay Kumar decided to make PadMan, based on Murugananth­am’s mission that has freed thousands of women from the shackles of unhygienic living during their periods. First Muru­ganantham and now Aks­hay have together dared where no Indian man has been before: the sensitive issue of menstruation that comes with tab­oos that confine women to the dark corners of their homes. The absence of a pad used to instil dread in rural women all those three days.

Coimbatore-based Muruganantham, had married in 1998. Once he saw his wife smuggling a dirty piece of rag into the bathroom, and that’s when he realised most Indian women don’t use sanitary napkins. “She was hoarding dirty rags with which I’d hesitate to clean my two-wheeler. She said commercial pads were too expensive. That impelled me to find a low-cost solution,” he recalls.

Bu hikaye Outlook dergisinin January 22, 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

Bu hikaye Outlook dergisinin January 22, 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

OUTLOOK DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
DharmasthalaMantra of Development
Outlook

DharmasthalaMantra of Development

Heggade's Path of Development towards Athmanirbharata Traced, How Temples can Transform Life, Economically and Socially

time-read
2 dak  |
May 01, 2024
Forking Paths of Sanatana and Dravidian Thought
Outlook

Forking Paths of Sanatana and Dravidian Thought

The evolution from devotional egalitarianism to social justice

time-read
7 dak  |
May 01, 2024
Left, Hand Drive
Outlook

Left, Hand Drive

Whether the Congress' Rahul Gandhi or CPI's Annie Raja wins, Wayanad has widened the chasm in the INDIA bloc

time-read
5 dak  |
May 01, 2024
Coastal Turbulence
Outlook

Coastal Turbulence

Udupi, Dakshina Kannada and Uttara Kannada-districts in coastal Karnataka, which witnessed increased instances of polarisation in the last few years-have been the BJP's stronghold

time-read
6 dak  |
May 01, 2024
A Return to the Ballot?
Outlook

A Return to the Ballot?

Separatist politics may not influence the general elections in Kashmir this time

time-read
6 dak  |
May 01, 2024
Miya, Axomia and Tea
Outlook

Miya, Axomia and Tea

The BJP hopes to sweep Assam in the Lok Sabha polls riding on PM Modi and CM Himanta Biswa Sarma's development and Hindutva agenda. The Opposition has constituency-specific strategies

time-read
8 dak  |
May 01, 2024
The Stained Floodplains
Outlook

The Stained Floodplains

In the calm foothills of the Eastern Himalayas, there is a storm brewing between the BJP and the TMC. The voters are divided

time-read
8 dak  |
May 01, 2024
Minimum Support Life
Outlook

Minimum Support Life

Politicians visiting Madhya Pradesh are making big promises to the people, but for the Adivasis, it's still about Jal, Jungle, Jameen

time-read
10+ dak  |
May 01, 2024
Divine Dividend
Outlook

Divine Dividend

Arun Govil, who played Lord Ram in the popular television series, Ramayan, flips the conventions of devotion on the campaign trail

time-read
6 dak  |
May 01, 2024
Next Gen Bahujan
Outlook

Next Gen Bahujan

Nagina Lok Sabha constituency in Bijnor district has emerged as a key battleground for the future of Dalit politics in Uttar Pradesh

time-read
6 dak  |
May 01, 2024