The consolidated bid came at over Rs.16000 crores with each league game now having a worth of approximately 55 crores. Apart from television and digital ads, the other major source of income for Star would obviously be the payout from cable...
Since its inception in 2008, the Indian Premier League has gone stronger with every passing season. Not only has the quality of cricket improved over the years but also the business potential has soared to unimaginable heights. This point has been driven home by the gargantuan bid by Star that helped them acquire the IPL rights for digital and television platforms across all markets till 2022. The consolidated bid came at over Rs.16000 crores with each league game now having a worth of approximately 55 crores. Unparalleled as far as the history of the sport goes, so much so that even international games aren’t as valuable in terms of the money involved. Apart from television and digital ads, the other major source of income for Star would obviously be the payout from cable and dth providers.
Bu hikaye Cricket Today dergisinin 15 September 2017 sayısından alınmıştır.
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Bu hikaye Cricket Today dergisinin 15 September 2017 sayısından alınmıştır.
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