How To Be Different
d+a|Issue 108

Aesop has opened its first store in Penang, Malaysia. Its Retail Architectural Manager Denise Neri shares about its design inspiration and how the Australian brand conceptualises each one to be unique.

Low Shi Ping
How To Be Different

What are your favourite parts of theAesop Gurney Plaza store?

The sense of surprise and contrast from the mall surrounds is refreshing. The geometric framework of the store is intriguing and different from its neighbours. The latticelike exoskeleton is graphically striking and reveals a deep green-blue interior, where the internal space is serene and maximised without interruptions.

What was the design inspiration forthis store?

The design was conceived as an exploration of the urban condition of the modern Penang outside the mall, with its vertically framed high-rise towers. Its antecedents can be seen in the gridding and reductionist ideas of Superstudio’s Non-Stop City concept of the 1960s, and Renzo Piano’s Pompidou Centre, which broke new ground with its expressed exoskeleton-framing, functional interiors. Such landmarks of architectural thinking were referenced in the Gurney Plaza store design.

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