The Art of Jewellery - Hindi - November 16, 2015

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Retailing of Watches & Jewellery

Watches like jewellery are personal adornment products. They have long ceased to be merely time keeping devices. They are either fashion accessories or status symbols. There is a similarity in the way watches and jewellery are retailed and marketed. It therefore makes sense for a jeweller to add watches to their product portfolio, to widen the offering to their consumers and generate additional revenue. Anil Prabhakar provides an insight into jewellery watches and the synergies between jewellery and watch retailing.