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This is VOLUME 1, and like most journeys ours will develop, issue-by-issue, with our purposes and intents becoming clearer as the volumes unfold.

“THE STRUGGLE ALONE PLEASES US, NOT THE VICTORY.” ~ BLAISE PASCAL

As it is with life, so it is with sport; true athletes do not live solely for match day or the Prizefight but the journey itself is its own reward, regardless of the outcome. That’s not to say that we don’t like to win, but just that without the right journey, toil, graft or endeavor, the victory at the end somehow doesn’t seem as satisfying, and can lose it’s meaning.

SAMSON Magazine Description:

SAMSON represents a new translation of sport, visually representing what a sporting life means to us, in a more ‘realistic’ way, while inviting expert brands to help us illustrate and punctuate this journey.