Try GOLD - Free
PASIFIKA BUSINESS MUM 'I NEARLY BROKE US!'
Woman’s Day Magazine New Zealand
|February 23, 2026
Taking a leap of faith tested everything for this family... until the dream paid off
-
When Noeleen Tuala walked away from the security of a steady pay cheque to bet everything on her line of Pasifika-inspired babywear, she knew there was no turning back.
As a mother of five and nana of six, with a mortgage and family to support, it was the most terrifying decision she'd ever made.
Noeleen, 42, says, “I remember thinking, ‘If I don’t do this now, I'll always wonder what could have been.’ It was nerve-racking, but it felt right.”
With the support of her husband Joe, 52, Noeleen left her role as an executive assistant to work full-time on Pele, a business born from her desire to see Polynesian culture represented in everyday family life.
The decision left them relying heavily on Joe's income, but the Aucklanders believed in the dream and in each other. Yet just 12 months later, everything changed.
Joe was made redundant from his longtime role as a warehouse manager when the company was sold to an overseas buyer.
“It was heartbreaking,” confides Noeleen. “Overnight that security disappeared and we were suddenly facing a future we hadn't planned for.”
The pressure was immediate and intense. With a mortgage to pay and children to support (their family of five kids are aged between 28 and 12), the couple found themselves calculating how long they could keep afloat.
This story is from the February 23, 2026 edition of Woman’s Day Magazine New Zealand.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Woman’s Day Magazine New Zealand
Woman’s Day Magazine New Zealand
MAKING FANTASIES COME TRUE
Certified holistic sex and relationship coach Melissa Vranjes shares tips on how to turn your erotic dreams into reality
2 mins
May 25, 2026
Woman’s Day Magazine New Zealand
'I LIVED WITH SERIAL KILLERS'
Karen had no idea her new landlords were murderers
2 mins
May 25, 2026
Woman’s Day Magazine New Zealand
CALISTA NELMES 'KIWIS BRING THE BEST VIBES!'
The Tauranga performer stars in Heathers: The Musical, now on at Christchurch's James Hay Theatre
1 mins
May 25, 2026
Woman’s Day Magazine New Zealand
Jay-Jay on...ROMANCE
The radio and podcast queen reveals her love language
1 mins
May 25, 2026
Woman’s Day Magazine New Zealand
THE BLOCK NZ STARS 'OUR BIRTHDAY BABY!?
Reality TV sweethearts stacy and Ada are renovating again as they repare their home for a few arrival
3 mins
May 25, 2026
Woman’s Day Magazine New Zealand
Harry Potter & THE STORM OF CONTROVERSY
The upcoming series has been plagued by scandal
3 mins
May 25, 2026
Woman’s Day Magazine New Zealand
WHAT I'M INTO
Wellington comedian Samantha Hannah's show Peekaboo! opens Tuesday at Auckland's Q Theatre
1 mins
May 25, 2026
Woman’s Day Magazine New Zealand
KIWI MUM'S SHOCK DIAGNO 'I'M FIGHTI FOR MY LIF
After months of uncertainty, Laura Graham discovered she ovarian cancer – now she's urging others to take charge
3 mins
May 25, 2026
Woman’s Day Magazine New Zealand
Tova's bold new begining 'I'VE NEVER LOVE LIKE THIS'
The Breakfast host lifts the lid on her controversial first few weeks on the job and how motherhood has changed her life
4 mins
May 25, 2026
Woman’s Day Magazine New Zealand
CLEAN SOCKS&BROTHERLY LOVE LIV'S SURVIVAL SECRETS
The actress got the scoop on how to ace the reality show from her big bro, CTI champ Chris
3 mins
May 25, 2026
Listen
Translate
Change font size

