With her Victoria Beckham brand turning a profit for the first time ever, thanks to her expansion into the beauty biz, sources say Posh is keen to build on the momentum with a little help from her daughter Harper.
FACE OF THE BRAND
According to an insider, Posh's dream is to "step aside in a few years and let Harper take her place in the spotlight". For Victoria, 49, there's definitely a sense that her days of being the "face" of the Beckham brand are coming to an end." Harper turns 13 - the minimum legal age for an Instagram account - in July, and there's no doubt it will prove to be another savvy way for Victoria's mini-me to plug the family business.
"She's excited about bringing her into the business bit by bit, and there are plans to soft-launch Harper's Instagram after her birthday," says the insider.
This story is from the February 05, 2024 edition of Woman's Day Australia.
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This story is from the February 05, 2024 edition of Woman's Day Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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