What kind of domestic and international footfalls has Wannad your State been able to take advantage of the potential of trends like revenge travel and staycations?
Tamil Naduhasexperienced significant domesticand international footfalls in 2022, demonstrating the state's appeal as a tourist destination. The emergence of new trends like 'revenge travel' and 'staycations' has been leveraged effectively, alongside the rise in domestic tourism. To revive the travel industry and meet the evolving consumer behaviour, the Department of Tourism has redesigned the official website to enhance user-friendliness and responsiveness. The department has also actively promoted its offerings on social media platforms through influencer marketing campaigns like Discover Tamil Nadu, staying ahead of the trend curve and creating awareness.
In 2021, Tamil Nadu contributed 17.02 percent to India's domestic tourism, attracting over 115 million visitors and its maintaining top position in domestic tourism for six out of the past seven years. Despite the challenges posed by the pandemic, domestic tourism in Tamil Nadu has shown a steady recovery, with visitor numbers reaching around 45 percent of prepandemic levels in 2022.
In terms of international tourism, Tamil Nadu ranked second in Foreign Tourist Visits in 2021, with 1.23 million foreign visitors. The state's UNESCO World Heritage Sites, particularly the Group of Monuments at Mamallapuram, were popular among foreign tourists.
The Department of Tourism has focused on segmenting the target audience on digital platforms and organising engaging activities like WoW Tamil Nadu and MyTNMyHeritage. Additionally, the state has been proactive in uncovering hidden attractions and launching diverse tour packages to promote tourism.
What are the new experiences and initiatives your state tourism in the state?
Esta historia es de la edición June 2023 de Travel Trade Journal.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 2023 de Travel Trade Journal.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Divine Experience in Madhya Pradesh Where Spirituality Meets Culture
Madhya Pradesh, known as the Heart of Incredible India, is a choicest multispecialty tourism destination where vibrant cultural dances and age-old traditions whisper, where beauty holds you spellbound, and diversity welcomes you with open arms.
Exploring the Essence of Anantum Gateway Resorts with ETAA
The Enterprising Travel Agents Association ETAA) organised a memorable familiarisation trip to Anantum Gateway Resorts from March 01 to 03, 2024. As assured by the association, the trip was an adventure brimming with discovery and serenity amidst the breathtaking wilderness of Jim Corbett National Park.
Kavya Resort and Spa Immersive Experiences for Conscious Travellers
Fuelled by an unwavering aspiration to elevate Nepal's hospitality sector and driven by the ambition to venture into the realm of luxury wellness, Hitesh Golcha, Managing Director, The Leaf Hospitality, envisioned and brought fruition to Kavya Resort and Spa. Today, the peaceful retreat assures a life-altering experience, beckoning guests to discover a serene haven amidst the awe-inspiring Himalayan panoramas.
The Ministry of Civil Aviation and ICC steer India towards economic and tourism excellence
The Round Table Discussion on the Role of Civil Aviation in promoting Indian Economy and Tourism\" hosted by the Aviation and Tourism Committee of the Indian Chamber of Commerce ICC) on March 22, 2024, at the India International Centre brought together a formidable array of speakers, including Shri Vumlunmang Vualnam, the esteemed Secretary of the Ministry of Civil Aviation. With a focus on civil aviation's pivotal role in enhancing India's economy and tourism sector, this gathering underscored the transformative power of aviation in national development.
TAMIL NADU CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH
Tamil Nadu beckons travellers on a timeless journey, promising a blend of heritage, culture, and nature. As the State continues to evolve and innovate, its tourism sector stands poised to capture hearts and minds for generations to come. Dr. K. Manivasan, IAS, Additional Chief Secretary, Tourism, Culture, and Religious Endowments Department, Tamil Nadu, unveils some of the State’s allure while offering fresh insights into its evolving tourism developments.
RAIL EUROPE empowering travel agents with seamless rail bookings
Headquartered in Paris, Rail Europe provides an easy platform for travellers to book train tickets for popular routes across Europe, including high-speed trains, scenic routes, intercity connections, and access to a wide range of destinations. Sriyit Nair, General Manager India, Middle East and Africa, Rail Europe, is dedicated to shaping the company's future in the global travel industry by focusing on expanding strategic partnerships and prioritising seamless, ecofriendly, and customer-centric rail travel experiences.
RAISING THE 'STANDARD' A Luxurious Leap into Maldivian Paradise at THE STANDARD, HURUVALHI
Offering a potent combination of luxury, stunning natural beauty, and adventurous spirit, this exclusive, contemporary retreat provides a serene getaway for discerning travellers. Lijo John, Director, Sales and Marketing, The Standard, Huruvalhi Maldives, provides insights into crafting the ultimate Maldivian experience - The Standard style.
LADAKH'S FIRST LUXURY 5-STAR HOTEL TAKES MICE TO THE NEXT LEVEL AT 11,562 FT.
As one of the most sought-after tourist hotspots and a rapidly emerging MICE destination in India, The Grand Dragon Ladakh offers state-of-the-art conference facilities and diverse leisure options. Join Danish Din, Director, The Grand Dragon Ladakh, for an insider's look into the extent of MICE possibilities at this breathtaking property.
Relaxation Adventure Exploration in equal measure at Rah Bagh
Rah Bagh is a luxury boutique resort and an ode to Kashmir, the brainchild of Nazir and Katherine Rah. Rather than succumbing to the allure of constructing a sprawling hotel with a multitude of rooms, the Rahs opted for a more intimate approach, prioritising quality over quantity. Rah Bagh boasts a modest 41 rooms, each meticulously designed to provide guests with an unparalleled experience of luxury and tranquillity.
VFS Global Roadshows fuel travel trade dialogue across 12 Indian cities
VFS Global conducted a series of roadshows across India, facilitating proactive engagement with the travel trade. The roadshows highlighted the offerings for the peak travel season, providing participating agents with a valuable opportunity to address their challenges.
