ONE REP GLOBAL: MASTERING MANOEUVRES OF TOURISM REPRESENTATION
Travel Trade Journal|February 2024
As India's outbound tourism surges, an exponential increase in tourism representation companies intensifies competition among players. Delving into this evolving landscape, Hemant Mediratta, Founder and Chief Empowerment Officer, One Rep Global, HMC Enterprises, shares insights into the rapid ascent of his company, highlighting key success factors and outlining the company's vision and ambitious expansion goals.
Prativa Vaidya Bhalla
ONE REP GLOBAL: MASTERING MANOEUVRES OF TOURISM REPRESENTATION

One Rep Global stands out as one of India’s premier representation companies specialising in luxury and ultra-luxury hospitality, tourism, and lifestyle brands. It serves a diverse portfolio of over 20 brands spanning 17 countries, including hotels, private villas, jets, tourism boards, and shopping destinations. The curated selection of partners includes globally recognised entities like Galeries Lafayette Haussmann, Paris’s shopping mall offering personal shopper assistance, My Private Villas, synonymous with personalised concierge services, and AirDynamic, dedicated to elevating private air journeys. Hemant shared, “We empower luxury brands to generate incremental revenue and foster a profound connection with their audience, cultivating enduring brand love. Simultaneously, we are dedicated to immersing Indian consumers in luxurious experiences that transcend the ordinary, introducing them to the epitome of global offerings.”

The genesis of One Rep Global was a planned move driven by a resolute vision to bring luxury hospitality brands closer to the discerning Indian consumer. Though it coincided with the turbulent times of the pandemic, in hindsight, it turned out to be a good starting point. The unconventional timing was utilised to navigate extraordinary challenges, attract top-tier talents, bootstrap efficiently, and establish global partnerships with luxury labels. Reflecting on the journey, Hemant stated, “Today, when you look back, it is that hardship that shaped us to innovate and create demand drivers. One such success is that now India proudly ranks among the top five nationalities for a lot of our partners.”

The Year of Success

This story is from the February 2024 edition of Travel Trade Journal.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2024 edition of Travel Trade Journal.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM TRAVEL TRADE JOURNALView All
Divine Experience in Madhya Pradesh Where Spirituality Meets Culture
Travel Trade Journal

Divine Experience in Madhya Pradesh Where Spirituality Meets Culture

Madhya Pradesh, known as the Heart of Incredible India, is a choicest multispecialty tourism destination where vibrant cultural dances and age-old traditions whisper, where beauty holds you spellbound, and diversity welcomes you with open arms.

time-read
2 mins  |
TTJ April 2024
Exploring the Essence of Anantum Gateway Resorts with ETAA
Travel Trade Journal

Exploring the Essence of Anantum Gateway Resorts with ETAA

The Enterprising Travel Agents Association ETAA) organised a memorable familiarisation trip to Anantum Gateway Resorts from March 01 to 03, 2024. As assured by the association, the trip was an adventure brimming with discovery and serenity amidst the breathtaking wilderness of Jim Corbett National Park.

time-read
3 mins  |
TTJ April 2024
Kavya Resort and Spa Immersive Experiences for Conscious Travellers
Travel Trade Journal

Kavya Resort and Spa Immersive Experiences for Conscious Travellers

Fuelled by an unwavering aspiration to elevate Nepal's hospitality sector and driven by the ambition to venture into the realm of luxury wellness, Hitesh Golcha, Managing Director, The Leaf Hospitality, envisioned and brought fruition to Kavya Resort and Spa. Today, the peaceful retreat assures a life-altering experience, beckoning guests to discover a serene haven amidst the awe-inspiring Himalayan panoramas.

time-read
3 mins  |
TTJ April 2024
The Ministry of Civil Aviation and ICC steer India towards economic and tourism excellence
Travel Trade Journal

The Ministry of Civil Aviation and ICC steer India towards economic and tourism excellence

The Round Table Discussion on the Role of Civil Aviation in promoting Indian Economy and Tourism\" hosted by the Aviation and Tourism Committee of the Indian Chamber of Commerce ICC) on March 22, 2024, at the India International Centre brought together a formidable array of speakers, including Shri Vumlunmang Vualnam, the esteemed Secretary of the Ministry of Civil Aviation. With a focus on civil aviation's pivotal role in enhancing India's economy and tourism sector, this gathering underscored the transformative power of aviation in national development.

time-read
3 mins  |
TTJ April 2024
TAMIL NADU CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH
Travel Trade Journal

TAMIL NADU CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH

Tamil Nadu beckons travellers on a timeless journey, promising a blend of heritage, culture, and nature. As the State continues to evolve and innovate, its tourism sector stands poised to capture hearts and minds for generations to come. Dr. K. Manivasan, IAS, Additional Chief Secretary, Tourism, Culture, and Religious Endowments Department, Tamil Nadu, unveils some of the State’s allure while offering fresh insights into its evolving tourism developments.

time-read
3 mins  |
TTJ April 2024
RAIL EUROPE empowering travel agents with seamless rail bookings
Travel Trade Journal

RAIL EUROPE empowering travel agents with seamless rail bookings

Headquartered in Paris, Rail Europe provides an easy platform for travellers to book train tickets for popular routes across Europe, including high-speed trains, scenic routes, intercity connections, and access to a wide range of destinations. Sriyit Nair, General Manager India, Middle East and Africa, Rail Europe, is dedicated to shaping the company's future in the global travel industry by focusing on expanding strategic partnerships and prioritising seamless, ecofriendly, and customer-centric rail travel experiences.

time-read
3 mins  |
TTJ April 2024
RAISING THE 'STANDARD' A Luxurious Leap into Maldivian Paradise at THE STANDARD, HURUVALHI
Travel Trade Journal

RAISING THE 'STANDARD' A Luxurious Leap into Maldivian Paradise at THE STANDARD, HURUVALHI

Offering a potent combination of luxury, stunning natural beauty, and adventurous spirit, this exclusive, contemporary retreat provides a serene getaway for discerning travellers. Lijo John, Director, Sales and Marketing, The Standard, Huruvalhi Maldives, provides insights into crafting the ultimate Maldivian experience - The Standard style.

time-read
4 mins  |
TTJ April 2024
LADAKH'S FIRST LUXURY 5-STAR HOTEL TAKES MICE TO THE NEXT LEVEL AT 11,562 FT.
Travel Trade Journal

LADAKH'S FIRST LUXURY 5-STAR HOTEL TAKES MICE TO THE NEXT LEVEL AT 11,562 FT.

As one of the most sought-after tourist hotspots and a rapidly emerging MICE destination in India, The Grand Dragon Ladakh offers state-of-the-art conference facilities and diverse leisure options. Join Danish Din, Director, The Grand Dragon Ladakh, for an insider's look into the extent of MICE possibilities at this breathtaking property.

time-read
4 mins  |
TTJ April 2024
Relaxation Adventure Exploration in equal measure at Rah Bagh
Travel Trade Journal

Relaxation Adventure Exploration in equal measure at Rah Bagh

Rah Bagh is a luxury boutique resort and an ode to Kashmir, the brainchild of Nazir and Katherine Rah. Rather than succumbing to the allure of constructing a sprawling hotel with a multitude of rooms, the Rahs opted for a more intimate approach, prioritising quality over quantity. Rah Bagh boasts a modest 41 rooms, each meticulously designed to provide guests with an unparalleled experience of luxury and tranquillity.

time-read
4 mins  |
TTJ April 2024
VFS Global Roadshows fuel travel trade dialogue across 12 Indian cities
Travel Trade Journal

VFS Global Roadshows fuel travel trade dialogue across 12 Indian cities

VFS Global conducted a series of roadshows across India, facilitating proactive engagement with the travel trade. The roadshows highlighted the offerings for the peak travel season, providing participating agents with a valuable opportunity to address their challenges.

time-read
3 mins  |
TTJ April 2024