The closure of the last seven Indian Tourism Offices (ITOs) overseas in 2023 could have a profound impact on Indian tourism, particularly on inbound travel, due to the decline in the promotion and visibility of India as a tourist destination abroad. Additionally, the significant reduction in the budget allocation for overseas promotion and publicity, including market development assistance, in the Budget 2024–25 is alarming. The allocation has seen a staggering decrease of 97 per cent, plummeting to Rs 3 crore from the previous budget's allocation of Rs 95 crore. These factors collectively create a challenging environment for promoting India as a tourist destination internationally, negatively impacting inbound travel to India.
A Call for Proactive Government Action
The current situation of inbound travel in India highlights several impediments necessitating proactive government intervention. In their communication to the Honourable Prime Minister, IATO outlined two critical issues. Firstly, there is a noticeable absence of promotion in both electronic and print media channels, resulting in a lack of visibility for India's tourism offerings. Secondly, the absence of a familiarisation tour (FAM) and roadshows compounds the challenge, exacerbated by the unavailability of funds for such essential promotional activities. “ It is imperative that immediate action be taken to address these concerns. We risk remaining unnoticed without a concerted effort to amplify our presence on the global stage. It is crucial to initiate promotional activities promptly, as without a substantial external presence, attracting attention and participation will prove challenging,” says Mehra.
Concerns Over Interim Budget 2024–25
ãã®èšäºã¯ Travel Trade Journal ã® March 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Travel Trade Journal ã® March 2024 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Divine Experience in Madhya Pradesh Where Spirituality Meets Culture
Madhya Pradesh, known as the Heart of Incredible India, is a choicest multispecialty tourism destination where vibrant cultural dances and age-old traditions whisper, where beauty holds you spellbound, and diversity welcomes you with open arms.
Exploring the Essence of Anantum Gateway Resorts with ETAA
The Enterprising Travel Agents Association ETAA) organised a memorable familiarisation trip to Anantum Gateway Resorts from March 01 to 03, 2024. As assured by the association, the trip was an adventure brimming with discovery and serenity amidst the breathtaking wilderness of Jim Corbett National Park.
Kavya Resort and Spa Immersive Experiences for Conscious Travellers
Fuelled by an unwavering aspiration to elevate Nepal's hospitality sector and driven by the ambition to venture into the realm of luxury wellness, Hitesh Golcha, Managing Director, The Leaf Hospitality, envisioned and brought fruition to Kavya Resort and Spa. Today, the peaceful retreat assures a life-altering experience, beckoning guests to discover a serene haven amidst the awe-inspiring Himalayan panoramas.
The Ministry of Civil Aviation and ICC steer India towards economic and tourism excellence
The Round Table Discussion on the Role of Civil Aviation in promoting Indian Economy and Tourism\" hosted by the Aviation and Tourism Committee of the Indian Chamber of Commerce ICC) on March 22, 2024, at the India International Centre brought together a formidable array of speakers, including Shri Vumlunmang Vualnam, the esteemed Secretary of the Ministry of Civil Aviation. With a focus on civil aviation's pivotal role in enhancing India's economy and tourism sector, this gathering underscored the transformative power of aviation in national development.
TAMIL NADU CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH
Tamil Nadu beckons travellers on a timeless journey, promising a blend of heritage, culture, and nature. As the State continues to evolve and innovate, its tourism sector stands poised to capture hearts and minds for generations to come. Dr. K. Manivasan, IAS, Additional Chief Secretary, Tourism, Culture, and Religious Endowments Department, Tamil Nadu, unveils some of the Stateâs allure while offering fresh insights into its evolving tourism developments.
RAIL EUROPE empowering travel agents with seamless rail bookings
Headquartered in Paris, Rail Europe provides an easy platform for travellers to book train tickets for popular routes across Europe, including high-speed trains, scenic routes, intercity connections, and access to a wide range of destinations. Sriyit Nair, General Manager India, Middle East and Africa, Rail Europe, is dedicated to shaping the company's future in the global travel industry by focusing on expanding strategic partnerships and prioritising seamless, ecofriendly, and customer-centric rail travel experiences.
RAISING THE 'STANDARD' A Luxurious Leap into Maldivian Paradise at THE STANDARD, HURUVALHI
Offering a potent combination of luxury, stunning natural beauty, and adventurous spirit, this exclusive, contemporary retreat provides a serene getaway for discerning travellers. Lijo John, Director, Sales and Marketing, The Standard, Huruvalhi Maldives, provides insights into crafting the ultimate Maldivian experience - The Standard style.
LADAKH'S FIRST LUXURY 5-STAR HOTEL TAKES MICE TO THE NEXT LEVEL AT 11,562 FT.
As one of the most sought-after tourist hotspots and a rapidly emerging MICE destination in India, The Grand Dragon Ladakh offers state-of-the-art conference facilities and diverse leisure options. Join Danish Din, Director, The Grand Dragon Ladakh, for an insider's look into the extent of MICE possibilities at this breathtaking property.
Relaxation Adventure Exploration in equal measure at Rah Bagh
Rah Bagh is a luxury boutique resort and an ode to Kashmir, the brainchild of Nazir and Katherine Rah. Rather than succumbing to the allure of constructing a sprawling hotel with a multitude of rooms, the Rahs opted for a more intimate approach, prioritising quality over quantity. Rah Bagh boasts a modest 41 rooms, each meticulously designed to provide guests with an unparalleled experience of luxury and tranquillity.
VFS Global Roadshows fuel travel trade dialogue across 12 Indian cities
VFS Global conducted a series of roadshows across India, facilitating proactive engagement with the travel trade. The roadshows highlighted the offerings for the peak travel season, providing participating agents with a valuable opportunity to address their challenges.
