A STORY OF GROWTH, EXPANSION, AND EVOLUTION
With over a decade of experience in the representation business, Priyanka Nijhawan's journey is a story of growth, expansion, and evolution. Starting her journey in 2005, her first assignment was to handle the back-office accounts. However, with her first child on the way, Priyanka decided to take a sabbatical to focus on her family. She beautifully explained, "My sabbatical taught me the importance of worklife balance. It's about maintaining a balance and finding what excites you." It was during this time that the representation vertical was launched, that she jumped in to pursue it.
Coming from an academic background, sales and marketing seemed like no work to Priyanka. But as she started making extensive sales calls, meeting people, and building relationships, she found the process very exciting. What started with just two accounts in 2012 slowly grew to multiple accounts and various verticals, including PR and marketing over the years. Speaking from her decade of experience, Priyanka shared, "Representing a brand is not just a job, it's a decade-plus journey of growth and innovation."
Today, Nijhawan Group offers end-to-end solutions for B2B travel, account management, and joint marketing activities. The group's representation vertical has evolved and expanded over the years, thanks to Priyanka's vision and commitment. Her journey is a testament to the power of representation, relationship building, and continuous growth. As the travel industry faces unprecedented challenges, Nijhawan Group's story offers hope and inspiration to businesses looking to adapt, evolve, and thrive.
WORK-LIFE BALANCE, A MYTH?
This story is from the TTJ April 2023 edition of Travel Trade Journal.
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This story is from the TTJ April 2023 edition of Travel Trade Journal.
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