Destination DC is a private, nonprofit corporation that manages and markets Washington, DC, the United States' Capital City as a premier global convention, tourism and special events destination, focusing specifically on the arts, cultural, and historical communities. By developing and implementing centralised and cohesive sales and marketing strategies, DDC generates economic development for the city by attracting tourism and meetings. DDC is member-based, with over 1,000 member businesses and organizations that support the city's travel and tourism sector. A veteran of the travel and hospitality industry, Elliott L Ferguson II leads DDC's efforts to generate economic opportunity for the district through meetings and tourism, overseeing the organisation's convention and tourism sales, marketing, finance and business development operations.
The year 2022 marked the first time that the US border was reopened to fully vaccinated international travellers for the entire year post-COVID, and Destination DC saw the effects of this through an increase in total visitation numbers to Washington, DC. Elliot remarked, "2022 was a great step in the right direction for travel to Washington, DC."
On asked about how Washington, DC stands out from other destinations on the Eastern coast, Elliott shares, "Washington, DC is the capital of free things to do, including dozens of museums, live cultural performances, and signature festivals. This aspect provides added value for travellers and allows them to invest in other exciting experiences, like our Michelin Guide-rated culinary scene, boutique shopping, and luxury accommodations."
This story is from the TTJ April 2023 edition of Travel Trade Journal.
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This story is from the TTJ April 2023 edition of Travel Trade Journal.
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