FOR MARK ZUCKERBERG'S THREADS, THE REAL RIVAL IS STILL TIKTOK NOT THE FORMER TWITTER
Techlife News|August 19, 2023
Threads, the simple, bare-bones text-based social network created by Facebook owner Meta, burst onto the scene during a particularly bad week for the rival then still known as Twitter. It quickly amassed 100 million signups — a huge feat for a newcomer in the space — and was dubbed as a “Twitter killer.”
FOR MARK ZUCKERBERG'S THREADS, THE REAL RIVAL IS STILL TIKTOK NOT THE FORMER TWITTER

By week two, though, signups began to drop off. As of Aug. 7, the number of people who used Threads daily hovered around 10 million on Android phones, down from 49 million when it launched a month earlier, according to research firm SimilarWeb. Is Mark Zuckerberg’s latest venture just a flash in the pan? That depends on whether it can hold its own against its biggest rival. And no, that’s not X, the former Twitter. It’s TikTok. And the odds are not great.

“Mark Zuckerberg may have temporarily been distracted in his sparring with Elon Musk, but the real battle for Meta is with TikTok,” said Insider Intelligence analyst Jasmine Enberg. “And Zuckerberg still really needs to watch his back.”

It’s true that before TikTok took over the role of digital town square and “originator of trends,” Enberg noted, the role was held by Twitter. But many of the biggest trends now come from people who came of age in the TikTok era — Gen Z and even younger kids and teens. And just as with stodgy Facebook, Twitter usage is also declining among teens, according to data from the Pew Research Center. As such, text-based social media platform may not be all that appealing to the TikTok generation, where dances, makeup tips, outlandish recipes — not to mention the whole idea of de-influencers — spread via videos rather than the written word.

This story is from the August 19, 2023 edition of Techlife News.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 19, 2023 edition of Techlife News.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM TECHLIFE NEWSView All
THE “GREENHOUSE EFFECT": HOW AN OFT-TOUTED CLIMATE SOLUTION THREATENS AGRICULTURAL WORKERS
Techlife News

THE “GREENHOUSE EFFECT": HOW AN OFT-TOUTED CLIMATE SOLUTION THREATENS AGRICULTURAL WORKERS

To harvest tomatoes, peppers and cucumbers, to clip herbs, to prune and propagate succulents, people work in oppressive heat and humidity.

time-read
9 mins  |
July 20, 2024
HONG KONG IS TESTING OUT ITS OWN CHATGPT-STYLE TOOL AS OPENAI PLANNED EXTRA STEPS TO BLOCK ACCESS
Techlife News

HONG KONG IS TESTING OUT ITS OWN CHATGPT-STYLE TOOL AS OPENAI PLANNED EXTRA STEPS TO BLOCK ACCESS

Hong Kong’s government is testing the city’s own ChatGPT -style tool for its employees, with plans to eventually make it available to the public, its innovation minister said after OpenAI took extra steps to block access from the city and other unsupported regions.

time-read
3 mins  |
July 20, 2024
EUROPEAN UNION COURT SAYS TIKTOK OWNER CAN'T AVOID BLOC'S LAW CRACKING DOWN ON DIGITAL GIANTS
Techlife News

EUROPEAN UNION COURT SAYS TIKTOK OWNER CAN'T AVOID BLOC'S LAW CRACKING DOWN ON DIGITAL GIANTS

TikTok owner ByteDance can’t avoid the bloc’s crackdown on digital giants, a European Union court said Wednesday in a decision that found the video sharing platform falls under a new law that also covers Apple, Google and Microsoft.

time-read
1 min  |
July 20, 2024
SCIENTISTS HAVE CONFIRMED A CAVE ON THE MOON THAT COULD BE USED TO SHELTER FUTURE EXPLORERS
Techlife News

SCIENTISTS HAVE CONFIRMED A CAVE ON THE MOON THAT COULD BE USED TO SHELTER FUTURE EXPLORERS

Scientists have confirmed a cave on the moon, not far from where Neil Armstrong and Buzz Aldrin landed 55 years ago, and suspect there are hundreds more that could house future astronauts.

time-read
1 min  |
July 20, 2024
ROBOT UMPIRE CHALLENGE SYSTEM COULD BE TESTED NEXT SPRING TRAINING, 2026 REGULAR-SEASON USE POSSIBLE
Techlife News

ROBOT UMPIRE CHALLENGE SYSTEM COULD BE TESTED NEXT SPRING TRAINING, 2026 REGULAR-SEASON USE POSSIBLE

Major League Baseball could test robot umpires as part of a challenge system in spring training next year, which could lead to regular-season use in 2026.

time-read
2 mins  |
July 20, 2024
DATA OF NEARLY ALL AT&T CUSTOMERS DOWNLOADED FROM A THIRD-PARTY PLATFORM IN SECURITY BREACH
Techlife News

DATA OF NEARLY ALL AT&T CUSTOMERS DOWNLOADED FROM A THIRD-PARTY PLATFORM IN SECURITY BREACH

The data of nearly all customers of the telecommunications giant AT&T was downloaded from a third-party platform in a security breach, the company said last weekend, as cyberattacks against businesses, schools and health systems continue to spread globally.

time-read
3 mins  |
July 20, 2024
TECH TIP: PROTECTING YOURSELF AGAINST SIM SWAPPING
Techlife News

TECH TIP: PROTECTING YOURSELF AGAINST SIM SWAPPING

SIM-swapping is a growing form of identity theft that goes beyond hacking into an email or social media account. In this case, the thieves take over your phone number. Any calls or texts go to them, not to you.

time-read
3 mins  |
July 20, 2024
NEW COMPACT CAMERA MODULE FOR M5 MACBOOKS EXPECTED IN 2025
Techlife News

NEW COMPACT CAMERA MODULE FOR M5 MACBOOKS EXPECTED IN 2025

Apple has reportedly enlisted Vietnamese supplier Sunny Optical to deliver a new compact camera module (CCM) for its MacBooks starting next year.

time-read
3 mins  |
July 20, 2024
WHAT'S WORSE THAN THIEVES HACKING INTO YOUR BANK ACCOUNT? WHEN THEY STEAL YOUR PHONE NUMBER, TOO
Techlife News

WHAT'S WORSE THAN THIEVES HACKING INTO YOUR BANK ACCOUNT? WHEN THEY STEAL YOUR PHONE NUMBER, TOO

One Monday morning in May, I woke up and grabbed my cell phone to read the news and scroll through memes.

time-read
4 mins  |
July 20, 2024
US SENATORS CALL OUT BIG TECH'S NEW APPROACH TO POACHING TALENT, PRODUCTS FROM SMALLER AI STARTUPS
Techlife News

US SENATORS CALL OUT BIG TECH'S NEW APPROACH TO POACHING TALENT, PRODUCTS FROM SMALLER AI STARTUPS

In the race to stay ahead in artificial intelligence, the biggest technology companies are swallowing up the talent and products of innovative AI startups without formally acquiring them.

time-read
4 mins  |
July 20, 2024