HARDWARE FAILURE
PC Gamer US Edition|October 2022
 How a botched giveaway brought down a multi-million dollar PC BUILDER
Jacob Ridley / Rich Stanton
HARDWARE FAILURE

Until recently Artesian Builds was a PC building company and, with 50 employees and multi-million dollar revenue, one of considerable size. As part of its business Artesian would livestream the building of high-end custom PCs, and do giveaways. One of these began a chain of events that, ultimately, would bring the company to bankruptcy.

Early this year Twitch affiliate streamer Kiapiaa entered and won an ‘ambassador’ giveaway run by Artesian. However, Artesian CEO Noah Katz said that Kiapiaa didn’t qualify because she had fewer than 5,000 followers across social media platforms, and withheld the prize.

This story is from the October 2022 edition of PC Gamer US Edition.

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This story is from the October 2022 edition of PC Gamer US Edition.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.