“I don’t want to leave any car lover behind,” Chief Executive Akio Toyoda said, appearing on the stage at the Tokyo Auto Salon, an industry event similar to the world’s auto shows.
The message was clear: Toyota Motor Corp. wants the world to know it hasn’t fallen behind in electric vehicles, as some detractors have implied.
Japan’s top automaker, behind the Lexus luxury brands and the Prius hybrid, is highlighting its clout: It has all the technology, engineering, financial reserves and industry experience needed to remain a powerful competitor in green vehicles.
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This story is from the AppleMagazine #586 edition of AppleMagazine.
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