34TH EDITION OF HERO DUBAI DESERT CLASSIC: ROLEX SERIES

With the much-anticipated return of the 2023 Rolex Series, the attention of the golfing world will turn to the iconic Hero Dubai Desert Classic - the second Rolex Series event of the year. Celebrating its 34th edition, the 2023 tournament promises to be a thrilling contest with Rolex as Official Partner and Timekeeper.

Spanning more than 50 years, Rolex's support for golf is one of the most enduring and successful partnerships in sport. The Swiss watchmaker's relationship with the game began in 1967 when Arnold Palmer, joined by close friends and fellow members of The Big Three, Jack Nicklaus and Gary Player, became Rolex's first golf Testimonees. Since then, Rolex's association with golf has grown exponentially, permeating all levels of the sport, providing unwavering support for elite and amateur players alike, governing bodies, all the Major championships and the main professional tours, as well as the finest events on the golfing calendar.