However, in this genre of photography, creative ideas have to be based on the fashion itself, with everything else being staged around it. The particular language of the fashion brands, but also the products themselves, bring great challenges. In most cases, photographers will already have their subjects and backgrounds on location. The art of making a career in fashion photography lies in not sticking to tried and tested visual patterns. Instead, success in this genre may mean breaking the rules, finding unique perspectives and remaining open to new ideas.
Besides the fashion items themselves, a model is the essential component of a fashion shoot. You can book models through agencies but this can be expensive, particularly for a beginner. In the fashion industry, networking is worth its weight in gold. Activate your contacts and search for suitable models on social media platforms, such as Facebook groups, to find interested people to help your project. Build your portfolio with some simple tricks and learn how to stand out from the crowd.
Find your style
Get an overview about various genres for a clear vision of your creative goals
With photography, fashion items and accessories are brought to life and can gain an emotional level with the help of visual implementation and storytelling.
You may initially assume that the sales aspect comes first, but this is not always the case. There are numerous fashion genres in the photographic scene, taking over magazines and social media. Professional photographers usually do not concentrate on one fixed genre, but often pursue two or three styles in their work.
This story is from the Issue 259 edition of Digital Photographer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 259 edition of Digital Photographer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
DIVERSIFY YOUR PHOTOGRAPHY
Learn new skills, offer a wider range of services and diversify your business to improve your photography and increase your bookings
Samyang AF 35-150mm f/2-2.8
Paul Burrows reviews this hugely versatile, yet bulky third-party zoom
Nikon Z 70-180mm f/2.8
Matthew Richards tests the final lens in the alternative Z-system trinity
DxO PhotoLab 7
Process your RAW files to perfection using AI-assisted denoising tools, downloadable optics modules and more. George Cairns tries out the latest pro Adobe alternative
Panasonic Lumix G9 II
The Lumix G9 II is Panasonic’s latest Micro Four Thirds flagship, but is this a format we should still care about? Gareth Bevan takes a closer look
Mylio Photos+
George Cairns explores this slick digital asset management app for organising your photos
BETWEEN HIP & HOP
From its humble beginnings, Normski recorded the rise of hip-hop culture as it became a global phenomenon
NIGHT LIGHTS
For the best night-time urban landscape shots, capture twilight images and balance challenging colour, detail and exposure effects in post-processing
DISCOVER 5 EASY PORTRAIT A STYLES
Shining the spotlight on five techniques that will make your portraits stand out
EDITING TECHNIQUES YOU NEED TO KNOW
Explore our collection of essential trending post-processing styles for success in 2024