Tell us a little about yourself and your clinics?
I was born into a family of doctors. My mother studied traditional medicine, my father studied homeopathy - so I was exposed to both from an early age. After qualifying from the Bombay Homeopathic Medical College, I joined a charitable clinic. In my nine years there, I gained a lot of experience, renown and respect, which helped me get started with my own business.
In 1982 I set up the world’s first computerised, branded homeopathy clinic and over the last 40 years, from that small clinic in Chowpatty, Mumbai, we have grown to 225 clinics in 133 cities and 7 countries.
What are the beliefs behind your brand?
Often people get confused between branding and marketing. Branding is about making people feel something, while marketing is about making them do something. Marketing speaks to the mind while branding speaks to the heart. My brand is not just a logo or a byline. It is an experience at every touch point. The Dr Batra’s® brand stands for trust, innovation and professionalism. We offer the best possible treatments and products under our brand and we work hard to keep these promises.
What is Homeopathy?
This story is from the December 2022 edition of Mother, Baby & Child.
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This story is from the December 2022 edition of Mother, Baby & Child.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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