Liquor board to spike local spirits from shelves
Toronto Star|April 29, 2024
Agency pulling up to 200 homegrown products from stores as local microdistilleries struggle
MORGAN LOWRIE
Liquor board to spike local spirits from shelves

The number of microdistilleries in Quebec has boomed in the last decade, growing from less than a dozen to about 70.

But a decision by Quebec’s liquor corporation to cull up to 200 homegrown products from its stores is a sign of the growing pains felt by an industry struggling with strong competition, onerous regulations and a tough economy, distillers say.

The Société des alcools du Québec, or SAQ, announced last week that it plans to withdraw 150 to 200 lower-selling Quebec spirits from store shelves by winter 2025. The SAQ currently stocks more than 600 Quebec spirits.

“The space they currently occupy on shelves will be freed up for products that customers demand but that struggle to find room in an overly large assortment,” the provincial Crown corporation said in an email. It added it was working with the Union québécoise des microdistilleries, a group representing distillers, to come up with new rules in the coming months.

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