The Extremely Casual Football Fan's Guide to Enjoying the Super Bowl

Not everyone is a football obsessive. This handbook is for them.

- By Jason Gay

SUNDAY DELIVERS ANOTHER bright and shiny Super Bowl, edition No. 59, aka LIX, down in fabulous New Orleans, and as much as it pains a selfabsorbed sportswriter to admit it, not every human being spends his or her life obsessing about the buildup to the NFL's biggest game.

In fact, a major reason why the Super Bowl is such a cultural touchstone, regularly attracting more than 100 million viewers, is that it brings in the casual audience like no other entertainment event in this country. For many, it's the only NFL game they'll watch this year-maybe the only sporting event, period. There are even people who've never watched North American football in their lives who will finally tune in to see what all the helmeted fuss is about. (Then they'll go back to reading a book about old boats.)

This Super Bowl guide is for these happy souls: the NFL casuals, the part-timers, rare-timers and almost-never-timers. The people who do not build their existence around a game. You know who you are, and let me express my admiration, because you lead a richer and surely more productive life than I do.

Who's playing? Great news: This Super Bowl is a rematch between the Schenectady Snow Turkeys and the Yuma Space Scorpions, who have played each other in six of the last 18 Super Bowls and are widely regarded as the two finest franchises in the NFL. The Snow Turkeys, who are quarterbacked by current WSJ Magazine cover boy Harrison Ford, and coached by celebrity chef Wolfgang Puck, are going for their third straight victory, but the swaggy Space Scorpions should have something to say about that.