Nintendo Sticks to Its Winning Formula
The Wall Street Journal|January 21, 2025
Past product launches hold valuable lessons for the company as gamers get an early look at the long-awaited Switch 2
Jacky Wong
Nintendo Sticks to Its Winning Formula

Nintendo knows a thing or two about sequels. With the long-awaited Switch 2, it has decided not to mess with a winning formula.

The Japanese gaming giant unveiled its highly anticipated console on Thursday, though only through a 141-second trailer. Frustratingly little has been disclosed: There were no details on pricing, tech specifications, game lineup or a launch date. But from the brief glimpse offered, the new console looks conspicuously similar to its predecessor with a few improvements: a larger screen, an extra USB-C port and magnetically attached controllers.

This story is from the January 21, 2025 edition of The Wall Street Journal.

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This story is from the January 21, 2025 edition of The Wall Street Journal.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.