Meta: No Community Notes on Paid Ads
The Wall Street Journal|January 21, 2025
Facebook and Instagram owner Meta Platforms assured advertisers last week that its "Community Notes," which will let users crowdsource annotations on posts that they believe are false or need context, won't apply to paid ads when they arrive later this year, according to people with direct knowledge of the conversations.
PATRICK COFFEE
Meta: No Community Notes on Paid Ads

Advertisers have been waiting to learn how they will be affected since Meta Chief Executive Mark Zuckerberg said on Jan. 7 that he was ending the company's fact-checking and introducing Community Notes in its place.

Meta's Community Notes will resemble those of social-media platform X, where volunteers propose and approve addenda to posts that they think need more information. X's system applies to both paid and unpaid posts, however, and ads for brands from Apple to Uber have been called out in attached user notes for making allegedly false or misleading claims. Some of the brands have deleted ads that were marked with such notes.

Community Notes on Meta platforms will be enabled for organic content, meaning posts that Meta hasn't been paid to promote.

This story is from the January 21, 2025 edition of The Wall Street Journal.

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This story is from the January 21, 2025 edition of The Wall Street Journal.

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