When Singapore Management University (SMU) final-year student Shannon Wong, 24, and her team created a video for a communications project, they did not hire a single actor, but instead turned to artificial intelligence (AI).
The AI tool they used helped them create a video to promote a Kpop platform managed by a South Korean firm the "client" for the project featuring a lifelike representation of pop star Karina from popular Korean girl group Aespa.
Representatives from the firm, who were watching the group's presentation online from South Korea, said they were impressed with how realistic the AI-generated Karina looked and sounded, when The Straits Times sat in during a classroom session in early April.
They added that the Al-generated character's presentation skills and authentic demeanour in the video were plus points in the team's work.
Said Ms Wong: "The AI tool allowed us to clone Karina's voice, adding another layer of authenticity to our creation and allowing us to craft a compelling video that resonated with audiences on a deeper level." The project was part of a course requiring students to come up with a marketing video for clients drawn from the business world.
This story is from the May 01, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 01, 2024 edition of The Straits Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
YOUTH KILLERS’ ON PROWL
Irving says NBA's rising stars will play with no fear with Finals on the line
SMART ONE SET TO BE SMARTEST
On the strength of his fluent training gallop, Jin Sakamoto can make it two on the trot
Reshaping of supply chains may not be inflationary
Analysts say that while move is costly, diversification may keep prices in check
Global sunscreen market projected to hit 28b by 2033 as demand soars
S’pore market in its infancy; significant opportunities for growth in Asia
SIA, Garuda agree to partner on frequent flier miles
Singapore Airlines (SIA) and flag carrier Garuda Indonesia signed an agreement on May 20 to explore revenue-sharing arrangements for flights between Indonesia and Singapore, and to partner on their frequent flier programmes.
Ether leads crypto rally as ETF approval outlook brightens
Ether rises almost I4 per cent in US trading in steepest advance since November 2022
Double failure of key component in F-I6 crash a very rare occurrence
Ex-RSAF pilots explain how malfunction contributed to the incident during take-off
Ho Kwon Ping tells why he is a good leader, but not a great one
Much more selflessness needed to be a great leader, says the rebel-turned-businessman
Live music experience for 12,000 students by year end
Musical exposure initiative to be rolled out in all secondary schools from 2024 to 2027
Zelensky pushes allies to step up aid and involvement In war
Call to push the red lines’ of engagement reflects the pressure Ukrainian troops currently face
