S’pore F&B outlets, food delivery platforms score big during tournament

Food and beverage F&B) outlets screening live World Cup matches, as well as food delivery platforms, have been scoring big since the World Cup kicked off on Nov 20.

- Amanda Lee Consumer Correspondent

Eight F&B outlets and chains The Sunday Times spoke to said their revenues have shot up by between 8 per cent and 50 per cent so far.

Noting a 50 per cent jump in revenue across its two outlets in Woodleigh Park and Jurong since the tournament began, Cafe Football co-owner Simon Tan said: We have seen people wanting to catch the games and stay for an extended period. They like our atmosphere and want to watch the matches with us instead of being at home.”

Restaurant and bar chain Harry’s, which is screening matches at allits 19 outlets, is enjoying a 30 per cent rise in revenue on average across all outlets.

“The figures are very encouraging. We estimated that over 20,000 people visited our bars during the first week of this year’s World Cup, which resulted in the increase in revenue,’ said its head of marketing Hannah Teo.

The chain’s revenue for the first seven days of the World Cup, which is held every four years, went up by 60 per cent compared with the same period during the previous tournament in 2018, she said.