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South Korea’s Kimpro is world’s most-watched YouTube channel
The Straits Times
|January 12, 2026
SEOUL - South Korean YouTube channel Kimpro has topped the global rankings for annual views, with 77.53 billion streams in 2025, according to YouTube analytics site Playboard.
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The figure more than doubled the roughly 38.1 billion annual views of MrBeast from the United States, the world’s most-subscribed YouTuber with about 459 million subscribers.
Kimpro was launched in August 2022 by Kim Dong-jun, a former performance planner. He worked with his cousin and influencer Yoo Baek-hap to grow the channel rapidly, drawing attention for its fast-paced production and broad appeal.
This story is from the January 12, 2026 edition of The Straits Times.
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