Following record sales despite a pandemic, BMW-owned British
luxury carmaker Rolls-Royce Motor Cars is looking to raise its stratospheric prices even higher.
Mr Torsten Muller-Otvos, appointed by the German group in 2010 to head the marque headquartered in Goodwood, England, told The Straits Times in an interview this week that this was to ensure that Rolls-Royce “isn’t seen at every street corner”.
“One thing for sure, we will not lower our price position,” said the 62-year-old when asked if the company would make a smaller sport utility vehicle after the successful Cullinan.
“We would never do that for the sake of chasing volume. We are not chasing any volume.
This story is from the July 30, 2022 edition of The Straits Times.
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This story is from the July 30, 2022 edition of The Straits Times.
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