MORE farmers are selling their produce through online regulated marketplace e-NAM (national agricultural market) owing to the better prices it fetches them.
C Mani, a small-scale coconut farmer from Madurai's Kuruvithurai, said average prices of copra at the regulated market were higher and increased with demand.
"Traders take up to 15 days to pay and, sometimes, compromise on weight. Once a trader cheated me by short weighing my produce by 20kg, but I argued with him using a computer-generated weight receipt. At regulated markets, however, we get paid on time and can trust the weighing." Also, contrary to general belief, farmers said they preferred getting payments credited to their bank accounts.
This story is from the January 19, 2023 edition of The New Indian Express.
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This story is from the January 19, 2023 edition of The New Indian Express.
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