However, the premium segment continued to rise and captured a double-digit share for the first time, leading to growth in retail average selling price (ASP).
According to the research, the decline is the second-largest ever in India’s smartphone market and it can be attributed to the decline in entry-level and budget segments, which faced supply constraints at the beginning of the year.
This story is from the January 28, 2023 edition of The Morning Standard.
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This story is from the January 28, 2023 edition of The Morning Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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