Last year, the actor Justine Bateman exposed what is reportedly an open secret among writers in the US television industry: streaming services want “visual Muzak” from their series, meaning the TV equivalent of the indistinct jingles that play while you’re waiting on a customer service hotline. “This isn’t second-screen enough,” is the note showrunners have been given, Bateman claimed in an interview with The Hollywood
Reporter. “The viewer’s primary screen is their phone and the laptop – they don’t want anything on your [TV] show to distract them from their primary screen because, if they get distracted, they might look up, be confused and go turn it off.”
Essentially, the idea is that streaming services are making us more vapid and less thoughtful – that in an attention economy with so many different outlets competing to entertain us, many of these content providers have settled on delivering us white noise full of vaguely recognisable actors and plot tropes, rather than work of pristine quality. This may go some way to explaining the recent Lindsay Lohan Netflix romcom Irish Wish, but I digress.
This story is from the March 23, 2024 edition of The Independent.
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This story is from the March 23, 2024 edition of The Independent.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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