The Japanese tax agency has announced a national "business contest" that seeks to promote alcohol drinking in its younger demographic, called "Sake Viva!" The campaign urges youngsters to come up with business ideas that might help increase demand for Japanese alcoholic drinks of all kinds, including sake, shochu, awamori, beer, whisky, and wine.
The campaign is described by the National Tax Agency as a "plan that contributes to revitalising the liquor industry and solving problems". For the contest, people between 20 and 39 years of age have been asked to come up with innovative ideas for new services and promotion methods that could help reinvigorate the demand for alcohol.
This story is from the August 19, 2022 edition of The Independent.
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This story is from the August 19, 2022 edition of The Independent.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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